Paradigm | Calypso Bay

Interior design, Living room, Throw pillow, Furniture, Cushion, Floor, Daybed, Couch

Calypso Bay's branding was created to portray recreation, luxury and relaxation in this stunning waterfront community near Moreton Bay.

Developed by Roche Group, Paradigm worked on bringing the brand to life through sales suite installations that are as practical as they are visually refined, surrounded by brand-inspired interior design.

From furniture selection down to a small vase of flowers, effective branding entails close consideration of how colours, tones and texture can reinforce the feeling of a development's brand; of how to make the most emotive impact from even seemingly trivial details.

Interior design, Living room, Coffee table, Throw pillow, Furniture, Wood, Couch, Floor, Home

With natural timber framing inspired by the jetties and marinas surrounding the development, this is a sales suite that captures the essence of idyllic waterfront living: the feeling of a life lived at Calypso Bay.

Interior design, Wood stain, Flooring, Floor, Furniture, Hardwood

From sales collateral to digital activations and content, every aspect of Calypso Bay's branding was planned meticulously, and executed with a conviction that staying true to the location was the best direction.