Developed by Pheonix, The Upper Deck was named, branded and art directed to convey unique luxury on the Blakehurst waterfront.

In sales suite concepts, we always aim for immediate impact. That's why we contracted one of our most exceptional photographers to capture the vibe and energy of Blakehurt, and proposed putting these front and centre across physical activations.

When branding for 'off the plan', incredible CGIs are a must. We only work with the best teams to ensure developments are rendered not only accurately, but in a way that conveys the energy of the end product.

A picture paints a thousand words. The stunning photography produced for The Upper Deck captures the beauty of the surrounding location, but also the allure of a lifestyle lived alongside the Georges River.