The developers of XXV required a sales vision to be designed for a future high-end residential and retail development proposal.

Designed for maximal impact, each marketing activation was conceived as a standalone showpiece; a talking point designed to instantly surprise and delight.

A one-of-a-kind sales suite was conceptualised, in which bold, oversized, white minimalism encases the oversaturated, interactive, maximalist XXV-branded display suite within. 

Collaborating with experts in installation, lighting, projection, audiovisuals and interaction design allows Paradigm to create sales suites that dare to be different. 

Underpinned by the simple tagline ‘come together’, the innovative XXV concept was designed to see how far we could push against the confines of what a sales suite can be, and to reimagine a sales process immersed within an engaging interactive environment.